All-New Hallmark Channel Original Movie ‘Christmas CEO’ From Build-A-Bear Entertainment Premieres Black Friday

Build-A-Bear Entertainment continues its holiday movie tradition by announcing its second Hallmark Christmas movie in two years

ST. LOUIS, Nov. 18, 2021 / PRNewswire / – Build-A-Bear Entertainment today announced the release date for its new movie, Christmas CEO, which is part of Hallmark Channel’s annual “Countdown to Christmas” programming event. The film premieres in a premier slot the day after Thanksgiving on Friday November 26 To 6 p.m. ET/5 p.m. HC on Hallmark Channel and is the perfect way to unwind after the traditional holiday shopping day! Viewers can find the channel in their area here.

Build-A-Bear (R) is a global brand kids love and parents trust, looking to add a little more heart to life. (PRNewsfoto / Build-A-Bear Workshop)

Christmas CEO stars, Marisol Nichols and Paul Greene, as the main characters. The film shares the Christmas story “Chris” Whittaker (Nichols) who, because she was named for her holiday birthday, believes she was destined to make toys and becomes CEO of a small toy company. She is sure her dreams have come true when she receives a unique offer to merge with a mega toy company until she finds out that the merger will require the signature of her former business partner (Greene) to seal the deal. OK. What he helps her rediscover, with a little help from Santa Claus, will change both of their lives.

“We are delighted to have created Christmas CEO through our multi-year relationship with Crown Media Family Networks and, once again, for being part of Hallmark’s rich tradition of healthy holiday storytelling, ”said Sharon price john, President and CEO of Build-A-Bear and executive producer of the film. “This story celebrates the spirit of the season and, like our Hallmark holiday film from last season, Deliver before Christmas, celebrates our mission to “add a little more heart to life”.

The film also showcases the importance of giving back during the holiday season by incorporating a toy drive sponsored by the Marine Toys for Tots Foundation into the storyline. In honor of this connection to the film and Build-A-Bear’s 14-year collaboration with the Toys for Tots organization, the company is pleased to announce that the Build-A-Bear Foundation has made a donation. $ 150,000 and 15,000 furry friends for the 2021 holiday season bringing total support over the years to over $ 3.7 million and over 700,000 furry friends.

To further support the Toys for Tots mission, on the occasion of the Prime Minister of Christmas CEO, Build-A-Bear Workshop will host toy drives at seven flagship locations across the country, offering guests the opportunity to donate toys to distribute to underserved children this Christmas. Today through November 26, Guests can create a special Build-A-Bear furry friend to donate or bring a new unwrapped toy to the Build-A-Bear Workshop locations at 34^e Street New York City, New York ; Northridge Fashion Center at Los Angeles, CAUnion Station at St. Louis, Missouri; Woodfield Shopping Center at Schaumbourg, Illinois; Galleria Dallas at Dallas, Texas; Icon park at Orlando, Florida; or Mall of America in Bloomington, MN. All toys collected will be donated to Toys for Tots this holiday season to be given to a child in need.

The film was produced in collaboration with Foundation Media and Muse Entertainment

About Build-A-Bear®
Build-A-Bear is a global multigenerational brand focused on its mission to “add a little more heart to life” attracting a wide range of consumer groups who value self-expression by making their own “furry friends. “to celebrate and commemorate moments of life. Nearly 500 interactive brick-and-mortar retail outlets operated in various formats provide customers of all ages with an entertaining and hands-on experience, which often fosters a lasting and emotional brand bond. The company also offers an engaging online / digital shopping experience called “Bear-Builder” at www.buildabear.com. Additionally, extending the power of its brand beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults which fulfills the company’s mission, while the company also offers products in wholesale and in lint-free consumer categories through licensing agreements with major manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) had total sales of $ 255.3 million in fiscal 2020. For more information, visit the Investor Relations section of buildabear.com.

ABOUT CROWN MEDIA FAMILY NETWORKS
Owned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel offers an ambitious list of new original content, including movies, scripted series and annual specials. Hallmark Channel is also home to the popular annual vacation franchise Countdown to Christmas featuring 24/7 holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique blend of original new movies and acquired series focused on the lighter side of the thriller genres and mystery. The network also offers its own annual vacation programming franchise, Christmas miracles. Hallmark Drama showcases the rich heritage of the Hallmark Hall of Fame library and highlights films and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers ad-free and wellness movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more including exclusive content that you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from the original Hallmark films.

For more information, please visit www.crownmediapress.com
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