EMEA Industry News at a Glance (September 27, 2021)
LONDON – Finsbury Glover Hering is in talks to buy Sard Verbinnen. If the merger goes through in early 2022, WPP would own just over 50% of the new company, as is currently the case with FGH. US private equity firm Golden Gate Capital, which owns 40% of Sard Verbinnen’s capital, is said to keep around 5%, with the remaining 45% held by existing and future partners. The combined company would employ approximately 1,000 people in 25 offices, with annual sales of approximately $ 350 million.
LONDON – Global tech company Epson has appointed Milk & Honey PR to support sustainability and targeted campaigns across the EMEA region. The agency’s mission is to manage content creation for Epson’s digital channels and thought leadership, promote Epson’s specialist capabilities in sustainable technology, and engage new audiences with ESG commitments and the sustainable innovations of the company. Milk & Honey will also help tell stories about climate change and engage a youth audience across Europe in the run-up to COP26 in November.
LONDON – Sunny Side Up has been commissioned by kitchen utensil brand Meyer to run a consumer launch campaign for its new range. Meyer was established in Hong Kong in 1969 and today produces more than 40 million cookware worldwide each year. The new Accent series was designed by an all-female team at the Meyer Labs R&D center. The integrated campaign includes a launch event, media relations and influencer marketing and runs until 2022.
LONDON – IPG’s sister agencies, Golin and Virgo Health, have launched Go All Outside (pictured), a program designed to help its employees return to the outdoors, not just to the office. Every fortnight for six months, two people at both agencies will get two extra days off and a two-night paid trip of their choice with a friend or partner to do something that piques their curiosity, to share inspiration with colleagues and clients. “We want to encourage the team to visit places they have missed, to explore new places, to meet new people and to connect with old friends, to be inspired and to inspire others,” said Ondine Whittington, Golin and Virgo Health MD.
LONDON – Centtrip, a global fintech providing expense management and card payment technologies, has appointed Boldspace to launch the business in the United States. The agency will provide launch PR and then conduct ongoing creative campaigns to market the company to the market, building on its well-known fintech position in the world with more than 20,000 clients. Centtrip is designed for the needs of highly mobile organizations, particularly those operating in the navy, film and television production, music, arts and entertainment industries, and aviation, and its customers include superyachts, touring and artistic companies.
LONDON – Tech PR specialist Wildfire is working with Goodwood to raise awareness of the Future Lab exhibit at the annual Festival of Speed event sponsored by Mastercard. Goodwood has appointed Wildfire to position Future Lab as a global technology event for a consumer audience, as well as an important platform for major technology launches from some of the world’s biggest brands and the most exciting emerging innovations. The agency’s team will also work to stimulate consumption of digital content throughout the year to ensure brand awareness of Future Lab. Wildfire has been promoting Future Lab since his appointment in March, which has resulted in significant technology and leading national media coverage.
MANCHESTER – Brazen was named by online toy and game retailer, BargainMax.co.uk. Following a recent seven-figure investment from HSBC UK, the brand tasked Brazen with improving visibility, increasing online visibility and driving website traffic through digital public relations outreach. . The campaign will also see a series of publicity stunts, national news generation and responsive news hijacking, as well as press office and influencer activations.
HAMPSHIRE, United Kingdom – Jargon PR has been nominated by Digital Transformation EXPO Europe (DTX), a technology showcase for the world’s largest brands, and UC EXPO (UCX), the largest unified communications event in Europe. The two events return in person and will be co-located for the first time at ExCel in London next month as companies plan their future work strategies. Following a successful partnership in 2020, Jargon PR is working with the DTX 360 team to launch a brand awareness campaign that drives footfall and secures coverage in tech, business and UC media, along with thought leadership and awareness. market knowledge.
LONDON – The International Communications Consultancy Organization (ICCO) has announced a partnership with a US-based nonprofit news and journalism organization, The Trust Project, to fight disinformation, support free news media and enhance public access to reliable news and information. around the globe. The organizations will collaborate to create new resources, tools, standards and a range of activities to promote freedom of expression, media literacy and education. Partners of the Trust Project include CBC, The Economist, El País, The Washington Post, Il Sole 24 Ore and over 200 other online, print and TV media.