Norcod unveils a brand new visible id
By way of branding, maybe crucial design precept is simplicity. The largest logos with the best influence are easy in form, and Norcod sticks to this strategy. The rebranding is now reside on the Norcod web sites Norcod.com and Norcod.no.
“The cornerstone of our new visible id is a robust, clear, trendy and stylish emblem with a easy round design factor that we have now dubbed the ‘Norcod circle’,” mentioned Christian Riber, CEO of the corporate. “It displays not solely who we’re, but in addition what we do and the 4 core model values we reside by: freshness, transparency, dedication and high quality. Merely put, our DNA.
The circle is symbolic, initially, of the formation of fish in ring formation representing Norcod Contemporary promise (with quick supply in 48 hours in UK and Northern Europe and 72 hours in Southern Europe and USA) and the vital side of the welfare of a cheerful and affluent fish. Second, it represents the massive roundfish pens deployed by Norcod, in addition to its imaginative and prescient and promise as a contemporary firm to be totally Clear. Third, it symbolizes the globe representing Norcod Devoted pursuit of sustainable manufacturing within the oceans. Lastly, it represents a spherical plate symbolizing the High quality of Norcod’s premium product as a scrumptious meal.
“The circle additionally represents the round financial system, according to our ‘future blue’ objectives of being the world’s first large-scale producer of top quality Atlantic cod that’s respectfully bred, rigorously packaged and delivered on time and effectively, ”mentioned Riber, noting that the primary profitable business exploitation of one of many world’s main groundfish species is revolutionary in itself. “The brand new model picture displays this spirit of innovation,” he mentioned.
The corporate’s final aim is for its fish to be recognized merely as “Norcod” – a product title in its personal proper and reflecting an unique and distinctive model.
“The world is hungry for recent cod given the rising stress on wild shares and fishing quotas. Our new id additionally signifies the precious contribution we need to make by offering a wholesome supply of protein for the rising world inhabitants, ”mentioned Riber.
Whereas the easy geometry of the Norcod circle can be mirrored within the emblem’s typeface, the colour scheme has additionally been chosen with nice care. The 2 main colours, “Deep Blue Sea” and “Cod Golden”, symbolize the pure darkish blue aquatic atmosphere of the ocean in addition to confidence, dignity, intelligence, authority, reliability and power.
Norcod is a part of the transition to future meals manufacturing which is way much less of a burden on the atmosphere than many terrestrial protein sources. “We even have a number of initiatives to make sure inexperienced manufacturing, together with hybrid battery-powered energy barges and repair vessels, sustainable high-grade marine meals, state-of-the-art tools and a robust concentrate on well being and security. fish welfare, ”mentioned Riber.
He provides that the corporate will put quite a lot of effort into documenting the sturdy credentials of its product with legitimate information. “We’re dedicated to environmentally accountable manufacturing and sustainability in all features of our operations and interactions,” mentioned Riber.
The brand new id additionally highlights the Nordic origins of Norcod and the chilly, pristine Norwegian waters through which it’s grown. It could not appear “unique” to Scandinavians, however is actually seen as unique in lots of different nations.
New Nordic delicacies with the freshest elements has additionally develop into very talked-about all over the world in recent times. “The clear design of our emblem displays this development, and I’ve little question meals lovers all over the world will love Norcod,” mentioned Riber.
Chosen cooks, together with Michelin-starred and famend seafood cooks, have supplied optimistic evaluations of Norcod and its very agency flesh with out harm to pores and skin and meat attributable to cautious dealing with and lack of trawl, nets or hooks. “It is a actually stunning fish, with energetic and agency meat, a wholesome bone construction and a really good and clear taste,” commented one chef.
Robust promoting factors
“We’re assured that our new id will assist place the corporate as a dynamic new power within the aquaculture trade and the seafood market based mostly on our distinctive worth propositions,” mentioned Riber. These embrace distinctive high quality, 8% greater yield over wild cod, freshness, worth and supply stability, product consistency and low season availability.
The Norcod crew have labored very laborious all through the institution part and Riber says they’re wanting ahead to their first gross sales of farmed recent cod this summer time. “After we begin producing income, we are going to proceed to develop the enterprise and steadily enhance our harvest quantity within the years to return, as deliberate,” he mentioned.
Norcod AS’s principal exercise is business cod farming at sea, however via possession and partnerships it’s concerned in all the worth chain. Norcod’s current fish farms are positioned in central Norway with supreme situations for cod. The corporate contributes to the worth creation of the Blue Ocean with minimal influence on the atmosphere whereas supporting native communities. Norcod is listed on the Euronext Progress market of the Oslo Inventory Trade.