Rollick and Lightspeed Announce Strategic Partnership to Support Leisure Merchants
Rollick integrations with LightspeedEVO
A new column in LightspeedEVO’s multi-track display screen displays the RollickScore for each prospect. Represented by one to five flames, the Lead Score dynamically changes based on a proprietary algorithm that continuously evaluates new information, including that from Lightspeed’s CRM.
The Lead Score is supported by RollickLens, a graphical view of all activity undertaken by the consumer before and after the lead is submitted. In addition to CRM activity, RollickLens includes prospect engagement with Rollick’s email contact and / or concierge contact programs. The Email Nurture and Concierge programs are available to resellers as optional add-ons.
Additional email management and concierge options
The Email Lead Nurture program is based on Rollick’s Aimbase solution, an enterprise platform that more than 100 hobby manufacturers use today. This program accepts data from lead forms with attributes provided by the reseller to trigger maintenance email campaigns. Prospects will receive emails branded with each reseller and targeted to the consumer based on their RollickScore. All emails contain various engagement prompts to schedule appointments, reserve units, and initiate pre-orders, including accepting online deposits, getting a quote on an exchange and more.
The Concierge Contact program is an option for dealers who want to amplify their lead tracking efforts. Rollick’s concierge team will contact customers on behalf of a dealership for the primary purpose of scheduling appointments. This team works with the best OEMs in the leisure industry and generates match rates up to 83% higher than the average lead, based on data from Rollick.
“With increasing customer demand and lead generation in the entertainment industry, dealers are struggling to prioritize which leads to follow,†said Kris denos, CDK VP and GM Recreation & Heavy Equipment. “A fully integrated RollickScore helps LightspeedEVO users prioritize tracking, while RollickLens includes a user’s buying activity to better inform dealer sellers and speed up the buying process. ”
“We are delighted with the confidence Lightspeed has placed in this partnership and with the sharing of Rollick with thousands of LightspeedEVO dealers,” said Bernie Brenner, CEO of Rollick. “Dealers tell us that prioritizing leads is a tough challenge right now due to the massive demand for leisure products. We want every dealership to feel the impact of this targeted lead tracking program.”
Rollick’s built-in functionality will be offered free of charge to every dealer for 60 days. Resellers interested in learning more about RollickScore and RollickLens integration as well as lead nurture and concierge can visit https://www.lightspeeddms.com/rollick or contact their CDK sales representative.
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About Rollick, Inc.
Rollick connects manufacturers, dealers, and finance and insurance providers with market consumers in the powersports, recreational vehicles and marine industries to deliver a seamless customer journey. Rollick’s OEM solutions include new customer acquisition, business lead management, customer experience / retention, and marketing automation. In addition, the company quickly built its GoRollick.com outdoor recreational vehicle purchasing market to include a nationwide dealer network, over 100 manufacturers and a network of affinity partners with access to over 250 million high quality customers, including policyholders from major insurance providers, employees of more than 2,000 major US companies, members of the military, veterans and first responders. For more information visit Gaiety.
About Lightspeed and CDK Global
Global CDK is a leading provider of data and integrated technology solutions for the automotive, heavy truck, recreation and heavy equipment industries. Focused on building end-to-end omnichannel retail through open and agnostic technology, CDK Global provides solutions to dealers and original equipment manufacturers, serving nearly 15,000 points of sale to North America. CDK solutions connect people with technology by automating and integrating all parts of the dealership and purchasing process, including acquisition, sale, financing, insurance, parts supply, repair and vehicle maintenance.
SOURCE Rollick