Trading symbol: VPI

VANCOUVER, BC, October 6, 2021 / CNW / – Vitality Products Inc. (“Vitality” or the “Company”) has launched its full line of Vitality Glow ™ marine collagen products to consumers of Canada with Vitality Glow Marine Collagen + Biotin, Vitality Glow Marine Collagen + Rose and Vitality Glow Collagen + Cranberry previously launched. The first set of the newest product, Vitality Glow Marine Collagen + Rose, sold with initial orders from natural health retailers, distributors and online at vitality.ca. All Vitality Glow products have been listed by Whole Foods Market in Canada (for the launch in January 2022), and are currently available at Nature’s Fare (BC), Blush Lane (AB), Vita Health (MB) and at Vitality’s newest retailer from September: Body Energy Club with 15 branches in British Columbia.

“We are delighted with the response to Vitality’s new High Collagen line with Vitality Glow Collagen + Cranberry entering its third production since launch, and the sale of Vitality Glow Marine Collagen + Rose in the first month of sale to retailers. All Vitality’s Collagens products are in production and are expected to be back in stock by November for our main selling season, ”said Cheryl Grant, President and CEO.

NEW PRODUCTS BREAK OUT IN A GROWING COLLAGEN CATEGORY

Vitality Glow builds on the initial success of the Vitality product line retailers and appeals to women with raised, woman-focused packaging to differentiate themselves from consumers online and in retail. Vitality Glow is made from premium wild-sourced marine (fish) collagen and complementary ingredients to promote good health and provide luxurious natural rose and cranberry flavors. Marine Collagen + Biotin is virtually tasteless and can be added to water, coffee, and foods to increase protein, amino acid levels and support collagen production.

Collagen is one of the hottest growth categories in natural health and Vitality Glow offers an innovative, ingestible beauty line to appeal to women and grow in the category with premium collagen complexes to build. healthy skin, hair, nails and supporting women’s health. Significantly, the collagen market is expected to double by 8.36 billion US dollars in 2020 at US $ 16.7 billion by 2028, marine collagens are expected to experience the fastest growth.¹

The story continues

The first three complexes of Vitality Glow include Marine Collagen, a type I hydrolyzed collagen peptide that has been studied to reduce fine lines in 28 days and support healthy elasticity in joints. Collagen is a building block of the soft tissues of the body; natural production decreases each year after the mid-twenties; Collagen peptide supplementation supports the body’s natural production to promote healthy aging.¹

SIZE OF THE COLLAGEN MARKET

• The global collagen market size has been estimated to be $ 8.36 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028 to reach $ 16.7 billion by 2028.¹

• Sources of marine collagen are expected to experience the fastest growth, registering a revenue-based CAGR of 10.0% from 2020 to 2028. Marine collagen is superior to that of bovine (beef) or pork (pork) sources, in due to its high absorption. rate and bioavailability. The costs of marine collagen are relatively higher than the bovine and porcine variants.¹

• Hydrolyzed collagen is an essential protein for the human body and has multiple nutritional, skin and health benefits. The amino acid lysine also supports immunity.¹

ABOUT VITALITY

Visit our Investors website: investinvitality.com

VITALITY^® is an award-winning line of clean vitamins and supplements marketed to natural health retailers and consumers concerned about their health and wellness. Locally made in British Columbia and currently sold in 600 natural health stores and online, the products are tested non-GMO and by third parties. Following the line’s proven success through repeat orders and growth in same-store sales, the company is focused on expanding distribution and growing in-store and online sales; evaluate, research and develop new products for future distribution; and explore new markets for its products.

On behalf of the Board of
VITALITY PRODUCTS INC.

“Cheryl A. Grant” (signed)
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Cheryl A. Grant, President and CEO

Forward-looking information

The information contained in this press release involves forward-looking statements. Forward-looking statements are statements that relate to future events and not past. In this context, forward-looking statements often deal with the expected future business and financial performance of a company and often contain words such as “anticipate”, “believe”, “plan”, “estimate”, “expect” and ” intend ”, statements that an action or event“ could ”,“ could ”,“ could ”,“ should ”or“ will ”be taken or occur, or other similar expressions. By their very nature, forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements, or other future events, to be materially different from results, performances. or future achievements expressed or implied by these forward-looking statements. These factors include, among others, the following risks: risks associated with the marketing and sale of securities; the need for additional financing; dependence on key personnel; the potential for conflicts of interest between certain officers or directors with certain other projects; and the volatility of the price and volume of common stocks. Forward-looking statements are based on the beliefs, estimates and opinions of management at the date the statements are made and, except as required by law, the Company assumes no obligation to update any forward-looking statements. if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against assigning undue certainty to forward-looking statements.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT ATTACH ANY IMPORTANCE TO FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY ON SUCH INFORMATION AT ANY OTHER DATE. ALTHOUGH THE COMPANY MAY CHOOSE, IT DOES NOT COMMIT TO UPDATING THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED UNDER APPLICABLE SECURITIES LAW.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Vitality Products Inc.

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