Vitality Glow ™ Marine + Pink Collagen
Trading symbol: VPI
VANCOUVER, BC, October 6, 2021 / CNW / – Vitality Products Inc. (“Vitality” or the “Company”) has launched its full line of Vitality Glow ™ marine collagen products to consumers of Canada with Vitality Glow Marine Collagen + Biotin, Vitality Glow Marine Collagen + Rose and Vitality Glow Collagen + Cranberry previously launched. The first set of the newest product, Vitality Glow Marine Collagen + Rose, sold with initial orders from natural health retailers, distributors and online at vitality.ca. All Vitality Glow products have been listed by Whole Foods Market in Canada (for the launch in January 2022), and are currently available at Nature’s Fare (BC), Blush Lane (AB), Vita Health (MB) and at Vitality’s newest retailer from September: Body Energy Club with 15 branches in British Columbia.
“We are delighted with the response to Vitality’s new High Collagen line with Vitality Glow Collagen + Cranberry entering its third production since launch, and the sale of Vitality Glow Marine Collagen + Rose in the first month of sale to retailers. All Vitality’s Collagens products are in production and are expected to be back in stock by November for our main selling season, ”said Cheryl Grant, President and CEO.
NEW PRODUCTS BREAK OUT IN A GROWING COLLAGEN CATEGORY
Vitality Glow builds on the initial success of the Vitality product line retailers and appeals to women with raised, woman-focused packaging to differentiate themselves from consumers online and in retail. Vitality Glow is made from premium wild-sourced marine (fish) collagen and complementary ingredients to promote good health and provide luxurious natural rose and cranberry flavors. Marine Collagen + Biotin is virtually tasteless and can be added to water, coffee, and foods to increase protein, amino acid levels and support collagen production.
Collagen is one of the hottest growth categories in natural health and Vitality Glow offers an innovative, ingestible beauty line to appeal to women and grow in the category with premium collagen complexes to build. healthy skin, hair, nails and supporting women’s health. Significantly, the collagen market is expected to double by 8.36 billion US dollars in 2020 at US $ 16.7 billion by 2028, marine collagens are expected to experience the fastest growth.1
The first three complexes of Vitality Glow include Marine Collagen, a type I hydrolyzed collagen peptide that has been studied to reduce fine lines in 28 days and support healthy elasticity in joints. Collagen is a building block of the soft tissues of the body; natural production decreases each year after the mid-twenties; Collagen peptide supplementation supports the body’s natural production to promote healthy aging.1
SIZE OF THE COLLAGEN MARKET
The global collagen market size has been estimated to be $ 8.36 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2020 to 2028 to reach $ 16.7 billion by 2028.1
Sources of marine collagen are expected to experience the fastest growth, registering a revenue-based CAGR of 10.0% from 2020 to 2028. Marine collagen is superior to that of bovine (beef) or pork (pork) sources, in due to its high absorption. rate and bioavailability. The costs of marine collagen are relatively higher than the bovine and porcine variants.1
Hydrolyzed collagen is an essential protein for the human body and has multiple nutritional, skin and health benefits. The amino acid lysine also supports immunity.1
Source: 1. Grand View Research (Report ID: GVR-1-68038-835-0), February 2021. Collagen Market Size, Share and Trend Analysis Report by Source, by Product (Gelatin , hydrolyzed, native, synthetic), by Application (food & beverage, healthcare, cosmetics), by region and segment forecast, 2021-2028. URL: https://www.grandviewresearch.com/industry-analysis/collagen-market
Visit our Investors website: investinvitality.com
VITALITY® is an award-winning line of clean vitamins and supplements marketed to natural health retailers and consumers concerned about their health and wellness. Locally made in British Columbia and currently sold in 600 natural health stores and online, the products are tested non-GMO and by third parties. Following the line’s proven success through repeat orders and growth in same-store sales, the company is focused on expanding distribution and growing in-store and online sales; evaluate, research and develop new products for future distribution; and explore new markets for its products.
On behalf of the Board of
VITALITY PRODUCTS INC.
“Cheryl A. Grant” (signed)
Cheryl A. Grant, President and CEO
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SOURCE Vitality Products Inc.
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